Research & Development
At Ashton, the quest for audio excellence never ends. We know how important a great sound is, which is why we put so much time and effort into the research and development of our products.
The Science of Art and Music
Creating quality instruments with superb sound is an art and a science. Our designers start with a clear idea of how an instrument – or amplifier, or microphone – should sound, & work methodically backwards from there.
Materials and components are selected for what they can contribute to the tone and character of a guitar, rather than the guitar sounding a particular way simply because of the parts that have been used.
If the sound isn’t smooth enough, could do with more grunt or is in need of some killer sustain, our technicians and engineers will put in the extra time to fine-tune a design until it is hitting all the right notes. As many of our designers are also accomplished musicians, you can be sure they know the right notes to play.
Our range of guitars, amps, PA systems, keyboards, drum kits and accessories are designed in consultation with highly qualified musicians from around the world. Their years of industry knowledge and hands-on experience are one of the biggest assets we have when it comes to crafting our products.
By listening to and learning from today’s experts, we aim to deliver reliable, quality equipment at affordable prices.
We also value what our customers have to say, and incorporate the feedback we receive into new models to stay in touch with current musical trends. And, as long as music and new musical styles continue to evolve, so will we.